Volkswagen Group France organizes an annual sales challenge to boost sales through commercial operations. For over 15 years, network teams (Volkswagen, Audi, SEAT, ŠKODA) have been rewarded. This challenge consists of three stages, each with rewards, and at the end, a points system determines the winners of an incentive trip for two people. Since places are limited, this challenge generates high expectations among participants due to the high-quality rewards offered, particularly due to the incentive trip crowning the final winners.

We were given numerous objectives to achieve, including the requirement to achieve more than 95% participant satisfaction. A precise contractual requirement and detailed specifications led our entire team to work extra hard, both creatively and operationally, to achieve excellence.

Logistics, tours, team-building activities, and service quality—every detail had to be meticulously planned in advance. The utmost attention was always paid to every moment of the trip, and one of the biggest challenges during this operation was ensuring the same level of service quality for both groups.

We managed to achieve over 99% satisfaction (both groups)... could we say that we achieved the set goal? Probably!

Not only were we able to meet the requirements perfectly, but we were also able to provide and offer a great deal more: surprises and dreams.